Case Study

288 New Commercial & Residential Roofing Leads In Less Than 4 Months

Gilroy Construction received 288 new phone call leads after working with My Local Ads on a commercial and residential roofing Ad campaign.
288 New Commercial & Residential Roofing Leads In Less Than 4 Months

Case Study Overview

Gilroy Construction works on large scale commercial projects, and medium to large scale residential projects with a focus on new roof installations and repairs. With little to no systems in place to effectively manage and track leads, My Local Ads first implemented a new CRM system for Gilroy's team. With the proper systems in place, we help Gilroy's team generate more commercial and residential roofing leads in the North-East-Pennsylvania area.

In addition to generating leads and implementing a new CRM system for Gilroy, we also helped their team partner with a better call center provider after the My Local Ads team had noticed a large number of incoming phone call Leads being unattended by Gilroy's call center. Luckily, this finding was only possible the My Local Ads phone call tracking ability which helps measure how many incoming phone calls are not attended, versus attended, and provides Gilroy's team with a recording for each phone call.

Services Provided

My Local Ads Performance Plan:

  • My Local Ads CRM
  • Managed Google Local Service Ads
  • Managed Google Business Profile
  • Managed Google Search Ads

Campaign Timeframe & Snapshots

03/01/2023 - 06/21/2023
288 New Commercial & Residential Roofing Leads In Less Than 4 Months288 New Commercial & Residential Roofing Leads In Less Than 4 Months

Total Leads Generated

*Total amount of Leads generated from the Advertising campaign (and during the Timeframe) seen above.

288

Average Cost Per Lead

*The average cost per Lead generated from the Advertising campaign (and during the Timeframe) seen above.

$61.08

Advertising Spend

*The total amount of Ad Budget that was spent on the Advertising campaign (and during the Timeframe) seen above.

$17,592

Pipeline Value Generated

*The total amount of pipeline value (revenue potential) for Leads generated from the Advertising campaign (and during the Timeframe) seen above. Reported by customer in My Local Ads CRM.

$462,500

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